I approach every research question from how people naturally think, behave, and make choices — not from what the technology does. Trained originally as a psychologist, I bring that grounding into fast-moving, technical environments: pairing real methodological rigor with the pace mission-driven teams need to move at.

At Accurx — a healthcare communication platform used by 98% of UK GP practices — I led end-to-end product research as the sole embedded researcher across two teams, shaping clinician-facing workflows on a fast-moving product timeline. At the Data Collaborative for Justice (DCJ), I lead-authored statewide analytics, built the organization's first qualitative research capability, and designed the interactive geospatial heatmaps that informed the legislative debate around New York's 2023 Clean Slate Act.

I hold the communication of research to the same standard as the research itself. Findings that don't reach product, design, and engineering teams in a form they can act on don't create change, no matter how strong the underlying data is. SM Research & Design is where that full process lives — research design, delivery, and the translation work in between.

If you're tackling a complex research challenge — whether understanding users, translating data into product direction, or making findings land — let's connect. I focus on high-growth healthtech, policy-adjacent spaces, and mission-driven scale-ups, backed by an MA in Forensic Psychology (John Jay), a BSc in Psychology (UCD), and UX design credentials.